Schiffer posed for photographer Ellen von Unwerth— who shot the first few Guess campaigns in the '80s — for new photos that evoke the black-and-white sultriness of the original ads. Unveiled today, the new images capture the ageless Schiffer celebrating "30 sexy years!" of the brand. Schiffer told WWD that nothing has changed since she last worked with the brand: "Guess will always have a soft spot in my heart, and I'm excited that 23 years later we can still work together so successfully."
The pieces Schiffer wears in the ads are part of a capsule collection that will be sold this year. Take a look at a few images, old and new, here.